The Command Centre for UK eCommerce
At Base, we help thousands of UK e-commerce sellers turn browsers into buyers, connecting every channel, every order, and every carrier into one system, so nothing gets lost between "add to bag" and "paid."
Trusted by 30,000+ businesses worldwide, including Samsung, Philips, and Decathlon, Base gives sellers the visibility and control to stop losing sales at the final hurdle, and start growing with confidence.
📊 One dashboard for every order, every channel, and every carrier, no more toggling between disconnected systems
💷 Automated pricing that reacts to the market in real time, so you're never leaving margin on the table or losing sales on price
🤝 Hands-on support from the Base team, helping you close the gaps that are actually costing you revenue
Register below to see how Base can help your business →
What is our UK eCommerce Whitepaper 2026?
Show Me the Money is Base's 2026 market intelligence report on why UK online shoppers get all the way to checkout and still don't pay.
Built from proprietary UK e-commerce data alongside independent market research, it pinpoints exactly where retailers are losing ready-to-buy customers, and what closing each gap could be worth. Here's a glimpse of what the data shows:
- 50% of shoppers who add an item to their bag never reach checkout
- 69% of UK orders still need a discount code to convert
- +30% rise in average UK shipping cost since 2024
Speaker
Sir Clive Woodward
Sir Clive Woodward is the World Cup winning Head Coach who led England’s rugby players to World Cup glory in Australia in 2003. A former England International and British & Irish Lion himself, during Clive’s tenure as Head Coach, England moved from 6th in the world to being the number one ranked team, winning every trophy an England team can win.
Woodward was knighted in 2004 for his services to sport, and after coaching, he worked in sports administration, including as Director of Elite Performance for the British Olympic Association.
Renowned for his innovative, analytical approach to coaching, he remains an influential voice in British sport and is a highly respected speaker on all things leadership, innovation and decision making.
Unlocking eCommerce opportunities for medium to enterprise sellers
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The Base Meet Up, Scale event is Built for sellers doing 500+ orders/month looking to automate, scale, and optimise their operations.
Join fellow e-Commerce sellers for an action-packed today including refreshments, lunch and networking drinks with inspiring eCommerce discussions including insights from Rugby World Cup winning Coach, Sir Clive Woodward.
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Need more info? Drop us an email to info.uk@base.com and we’ll send you the early bird reminder + agenda.
Learn how you can manage to tackle high-volume e-Commerce operations, warehouse complexity and more, seamlessly from within Base!
