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 The operations platform for multichannel sellers

One platform to runevery channel.

See how Base keeps orders, inventory, listings, and analytics in sync across every marketplace, storefront, and carrier you sell through.

Baseby the numbers

35,000+brands
400+marketplaces
2,000+integrations
BaseAuto-routed
Orders today4,932+12.1%
Auto-routed96%no touch
Shipped on time99.2%last 30 days
Channels8all in sync
Order queueAll channels
Walmart#55021$96.40Packing
Amazon#40219$184.20Shipped
Walmart#55014$268.00Picking
eBay#98149$42.90Paid
Walmart#55007$58.75Shipped
Order 55021Paid
Routed to closest warehouse0.4s
Shipping label printed0.9s
Buyer notified with tracking1.2s
Order moved to Complete1.4s

Trusted by 35,000+ brands

  • Samsung
  • Philips
  • Decathlon
  • Lindt

How it works

Tired of your channels not talking to each other? We connect them.

One integration carries your catalog, orders, inventory, and pricing to every marketplace. Going live on a new one is a setting, not a project.

Your sources
Your storefrontShopify, Woo, Wix, Commerce, & more
Fulfillment & InventoryWarehouses, FBA, WFS & 3PLs
ERPSAP, NetSuite, and more
BaseSource of truth
Every channel
Walmart
Amazon
TikTok Shop
+400 more
Listings & offers
Orders
Stock & price
Tracking numbers
1. Connect your channels

Link your marketplaces, storefronts, warehouses, and carriers. One connection carries catalog, orders, stock, and prices.

2. Set your rules

Decide once how orders route, when labels print, and when an offer pauses. Base runs those rules on every order.

3. Run it from one screen

Orders, inventory, listings, and reporting for every channel sit in the same place.

Step 1 · Connect

Connects to everything you already run.

2,000+ integrations, so Base fits around the marketplaces, stores, systems, and carriers you use today.

Marketplaces

400+ marketplaces, one catalog behind all of them

Amazon Walmart TikTok Shop eBay The Home Depot Etsy Kroger Target Plus SHEIN Temu

Storefronts

Your own store, in sync with every other channel

Shopify WooCommerce BigCommerce Adobe Commerce Wix

ERP and accounting

Finance and operations working from the same numbers

SAP QuickBooks Xero NetSuite Oracle

Carriers and 3PL

Labels, tracking, and fulfillment partners in one flow

UPS FedEx USPS ShipStation DHL EasyPost

Step 2 · Set your rules

Once you're connected, Base runs the busywork.

Stock, listings, and orders take care of themselves on every channel at once.

Stock syncMatched to warehouse levels
LiveActive
 
24h6h1h15mLIVE
Price syncAdjusted per channel
Every 15mActive
 
24h6h1h15mRT
Recent activity
LiveProcessingError
Stock updated on Walmart, 3 offersjust now
Publishing price change on Walmart, 12 offers2s ago
Sync failed on eBay, retrying 2 offers1m ago
Reactivated Folding Water Bottle, stock in4m ago
Stock updated on Amazon, 8 offers6m ago
REAL-TIME INVENTORY SYNC

Take the overselling risk off the table.

Stock updates on every connected channel the moment a sale lands. Units are reserved as soon as an order comes in, so counts never go negative.

  • Stock and price changes reach every offer at once
  • Stock reserved on order, released if it cancels early
  • Low stock? Pause the offer on every channel by rule
Stock: livePrice: every 15mPer channel rules
New listing
Account
Amazon US · Main
Warehouse
Central
Category
Drinkware
Auto-filled from template
Title
Summit 32 oz Aluminum Bottle, Sage34/200
Brand
Summit Supply Co.GTIN 00850012345670
Attributes
ColorSage Size32 oz MaterialAluminum 3/3 required
Images
6 images · white backgroundReady
240 products selectedList offers
AI LISTING AGENTS

Our AI can't save humanity. It can save your catalog.

Set the rules once. Agents build and publish listings across marketplaces on their own, from the product data you already have.

  • Titles, descriptions, and translations written in bulk
  • Categories and attributes mapped for you
  • New products list themselves as they enter the catalog
Base AIA supplier spreadsheet becomes 300 finished listings. A new SKU lands in the catalog and offers go live the same day.
When · Event
 The order has been paid for
If · Conditions
Source: AmazonWeight > 50 lbsCountry: USDelivery: Standard
Then · Actions run in order
Wait for 30 minutesCatches buyer changes before a label is bought
Create shipmentFedEx Ground label for heavy parcels
Print packing slipReady at the packing station
Tracking sent to AmazonShipment number syncs automatically
Set status: ShippedOrder moves down the board
ORDERS & ROUTING

Every order in,routed by rule.

Sell on a dozen channels and run one queue. Base routes, picks, labels, and closes each order on its own.

  • Route by warehouse, fulfillment method, order value, shipping speed, or geography
  • Trigger labels, invoices, status updates, email, SMS, and alerts
  • Tracking goes back to the channel and the buyer automatically
Retoo runs on BaseCustomer story
750+automation rules
31marketplaces
2Morders per year
40%less labor
Base Analytics AI
Base Analytics AIAsk your intelligent analyst
Break down Q2 sales by product
Q2 sales by product

Net sales by product for Q2 2026, excluding canceled and returned orders. Total: $288,540

# Product Net sales Orders
1 Premium Durable Foundation Plate $84,120 1,104
2 Compact Silicone Folding Water Bottle $41,660 612
3 Ballpoint Pen Set, 2 Pack $38,940 648
4 Insulated Stainless Tumbler $34,210 590
5 Tailored Crew Neck T-Shirt, Red $30,880 196
Top 5 of 42 products Key takeaways
  • The Foundation Plate alone is roughly 29% of Q2 net sales.
  • The top nine products drive over 68% of revenue, worth watching for stock planning.
  • Crew Neck variants combine for $53,080, room to grow if consolidated.
Ask about orders, sales, or stock…
STEP 3 · RUN IT FROM ONE SCREEN

Ask a question.Get a report.

Every order, cost, fee, and return from every channel, netted to real margin. Ask in plain English and the AI builds the dashboard and explains it.

  • Ask a question, get a report in seconds
  • True profit after COGS, commissions and shipping
  • Included with Base, no separate BI vendor

The result

One platform. Every channel.

Every order in one queue

Orders and returns from all your channels land in one place. Your team learns one system instead of five.

Inventory and prices stay in sync

Stock and prices update across every channel automatically, so you're not fixing listings by hand.

New channels without engineering

400+ global marketplace integrations available now. Connecting only takes minutes.

Reliability you can plan around

With more than 300M+ orders processed every year, 35,000+ global brands rely on Base to keep their channels running.

Ready when you are

How many orders do you ship a month?

Set the slider to your monthly order volume and we will point you to the fastest way in.

500orders / monthDemoFree trial
 
01005001k2k5k10k10k+

Under 1,000 orders a month

Start your free trial.

Get 14 days of full access to every feature and integration. Connect your first channel and see your own orders flow through Base.

14 days freeEvery feature includedEvery integration included
Start free trial

1,000 or more orders a month

Book a demo with our team.

At your volume, the faster route is a walkthrough of Base against your own channels, warehouses, and order flow.

30 minutesPlatform demoDiscuss your challenges

35,000+ brands in 180+ countries run on Base. 2,000+ integrations available.

Free trial runs for 14 days with full access to every feature and integration. Demo figures shown on this page are sample data for illustration.

See how Base fits your volumeFree trial or a team demo Get started